The Merchant Acquisition Specialist - BNPL is responsible for identifying, acquiring, and activating qualified wholesale merchants onto Cartona's financing solutions. This role focuses on expanding the merchant network by conducting field visits, building strong business relationships, and driving the adoption of financing products. The specialist manages the end-to-end merchant acquisition process, collaborates closely with Credit and Risk teams to ensure high-quality onboarding, and consistently achieves assigned sales and activation targets while delivering an excellent merchant experience.
RESPONSIBILITIES

• Identify, prospect, and acquire qualified wholesale merchants for Cartona's long-term financing solutions.
• Conduct daily field visits to present financing products, build relationships, and onboard new merchants.
• Execute daily and weekly acquisition plans to achieve assigned sales and activation targets.
• Manage the end-to-end merchant acquisition process, from prospecting and qualification through onboarding and activation.
• Collect and verify required merchant documentation while ensuring compliance with onboarding requirements.
• Collaborate closely with Credit and Risk teams to facilitate merchant evaluations and maintain portfolio quality.
• Monitor and achieve key performance indicators (KPIs), including field visits, merchant acquisitions, activation rate, conversion rate, financed GMV, and portfolio performance.
• Maintain accurate merchant records and sales activities using CRM systems and sales applications.
• Prepare periodic performance reports and provide market insights, competitor intelligence, and customer feedback.
• Partner with Product and Marketing teams to improve merchant experience, financing adoption, and conversion rates.
  
  
  

REQUIREMENTS

• Bachelor's degree in Business Administration, Commerce, or a related field.
• 3–5 years of experience in B2B field sales, business development, merchant acquisition, or financial services.
• Experience within wholesale distribution, FMCG, BNPL, commercial financing, fintech, or lending is highly preferred.
• Strong knowledge of the wholesale market in Cairo, Giza, and Alexandria.
• Excellent negotiation, communication, and relationship-building skills.
• Proven ability to work in a target-driven environment and consistently achieve KPIs.
• Experience using CRM platforms and mobile sales applications.
• Valid driver's license and personal transportation are preferred.