Posted on: Jan 11, 2026

Classera is on the lookout for a driven and skilled Sales Coordinator (Sales Coordinator) to create and lead a newly-formed SDR unit targeting the education SME sector. This sector includes private schools, school networks, and smaller educational bodies across Classera's global footprint. The successful candidate will play a crucial role in building the SDR function from the ground up, leading recruitment, training, daily operations, and aligning efforts to deliver qualified opportunities for the sales team.

Key Responsibilities:

Lead Generation & Opportunity Qualification

• Develop outbound lead generation campaigns targeting private schools, academic networks, and regional institutions.
• Manage inbound leads from marketing, ensuring swift response and efficient conversion into qualified prospects.
• Apply structured frameworks (e.g., BANT) to qualify prospects and hand off high-potential leads to Account Executives.

Sales Process Development & Tools Management

• Create outreach materials such as cold call scripts, email sequences, and messaging templates suited for education stakeholders (principals, owners, IT managers).
• Ensure optimal use of CRM systems and sales enablement tools to monitor activities, increase productivity, and maintain clean, actionable data.
• Track and assess team metrics to refine approaches and enhance performance across different regions and markets.

Cross-functional Collaboration & Strategic Alignment

• Collaborate closely with education-focused sales teams to align qualification standards, share campaign feedback, and synchronize on market priorities.
• Gather frontline insights to support messaging, product-market fit, and positioning strategies for the education SME space.
• Work with marketing to coordinate campaigns, optimize lead scoring, and enhance the conversion funnel.

Qualifications:

Required:

• Minimum 2 years in sales development or inside sales, including at least 3 years of experience leading a team.
• Demonstrated success in B2B sales development; experience in EdTech or the K–12 education space is highly desirable.
• Proficient with CRM tools such as Salesforce or HubSpot, and engagement platforms like Apollo, Outreach, or Salesloft.
• Strong communication abilities, both written and verbal, with a talent for leadership, coaching, and team motivation.
• Bilingual proficiency in English and Arabic.

Preferred:

• Familiarity with the private education landscape in MENA or other emerging regions.
• Experience interacting with decision-makers in the education sector, including principals, school administrators, and IT heads.
• Solid analytical capabilities with a focus on leveraging data for performance optimization and strategic planning.
• A startup mentality, comfortable with building from scratch and thriving in fast-paced, growth-oriented environments.