One of the things we have going for us at Mamo is that most of us are engineers or techies — either by profession or at heart. Historically, this has served us very well; we've built a beautiful, effective, high-quality product suite that is absolutely adored by our customers.

However, like with anything else, there are always two sides to this coin. Being this passionate about product and technology usually means storytelling doesn't come naturally. We're not the loudest in the room.

Self-awareness is fantastic, which is why we're putting our hand up and recruiting someone special. Someone who can see and appreciate what we've built, experience the "Aha!" moment that our customers have, and translate it into a compelling narrative — then take that narrative and show the world what they're missing without Mamo. But a story that doesn't move a number is just noise. We want someone creative enough to make people care and rigorous enough to tie every campaign to a metric that moves.

Role

You’ll be responsible for driving Mamo’s brand awareness. Our marketing team is small and lean. We currently have one person who leads performance marketing, and are now looking for a brand marketing expert. You’ll report to the CEO and work closely with them on the strategy. This role involves building things out from scratch, which includes owning the strategy, channels and identifying and assigning the vendors who help you deliver the strategy. You’ll set the direction and will be accountable for the results.

What you'll do

• Define Mamo's positioning, the market narrative and the metric it will move
• Decide where we should show up, build and run brand awareness campaigns across identified channels (i.e. social, video, PR, events, sponsorships, online and offline)
• Create and own concepts, messaging, and content across campaigns and initiatives
• Hire and manage agencies, freelancers and vendors, to produce creative assets where necessary
• Build and execute awareness-building strategies for new product launches from the creative idea all the way through to execution
• Tie brand work to outcomes. You’ll align on the metric you’re going after and work towards it.
  
  
  

What we're looking for

• 7+ years of relevant experience
• You’re creative and you can defend an idea with the reason it will work
• You’re an excellent writer and storyteller — campaigns, slogans, social, PR, messaging guides
• You’ve owned metrics and moved them
• You think in funnels and understand the path from first impression to closed sales and you build campaigns with that journey in mind
• You’ve hired and managed agencies, freelancers, and you know how to get good work out of them
• You’d rather run three channels well than seven bad ones
• You’ve done B2B marketing for creative brands
• You know how to define and articulate the value proposition and market positioning of complex B2B/tech products
• You're a curious person; you always ask good questions to try to understand things and find ways to improve
• You’re not afraid to experiment with bold ideas
• You like the fast-paced energy of startups and wearing multiple hats
• You have high ownership and thrive when given autonomy
• A PR and events network is a plus
• UAE market experience is a must
  
  
  

Why you'll love working here

• Startup environment that's big on individual responsibility and leans on process and automation.
• We're big on culture. Work with talented people on problems that matter.
• You will be learning and growing all of the time. From business to product to engineering, you will be learning from a world-class team that is smart, kind, and empathetic.
• Mamo has the potential for wide-reaching impact. We're taking on the challenge of streamlining financial operations for SMEs — that means you will never be bored.